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Pirelli

A multinational with deep Italian roots, recognized worldwide for its technologies, its capacity for innovation and its products.

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A worker in the Packaging Department of the Pirelli Industrial Complex in Settimo Torinese, 2016, photo Carlo Furgeri Gilbert

Founded in Milan in 1872, Pirelli is one of the world’s top tire manufacturers and one of the foremost companies in the history of Italian corporate culture, with a focus on research, quality, innovation and internationalism. From the outset, the company has nurtured the bond between industry and culture, and has always engaged in a range of activities that create interactions between culture and production, and art and technology, becoming a perfect example of industrial humanism.

In its long history, it has frequently crossed paths with Leonardo da Vinci: already in 1920, Leonardo was the star of an advertising campaign for the Long P, with a portrait of him showing “The best eraser for drawing”, as the slogan for the erasers that the company had been producing ever since 1875. Da Vinci’s influence is also plain to see in the frescoes in the Bicocca degli Arcimboldi, a fifteenth-century villa that is now the Group’s official reception venue, and that has given its name to the district where Pirelli’s headquarters is located. The “Hall of Knots” has a decorative motif that derives from the Mudejar, a typical element of the final phase of Al-Andalus, which Leonardo da Vinci often used in his works, including the famous Codex Atlanticus.

Being a part of the Confindustria project confirms Pirelli’s role as a multinational concern that brings the “Made in Italy” label to the world, with a constant commitment to bringing together memory and future.

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Advertising of erasers Pirelli, 1920

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Control room of the static driving simulator at the Pirelli R&D laboratories in Milan Bicocca, 2022, photo Carlo Furgeri Gilbert

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The Pirelli Industrial Complex in Settimo Torinese, with the "Spina" designed by Renzo Piano, 2016, photo Carlo Furgeri Gilbert

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